Why Partners with Us

• Premium, US-made products crafted by potters.
• Conscientiously manufacturing products in Vermont, creating employment for local artists.
• Strong social mission: we support artists through our phylanthropic initiatives via The Penguin Fund.
• Partner pricing that supports your local growth and profit margins.
• Our Manufacturer’s Suggested Retail Price (MSRP) policy places the emphasis on sustaining healthy margins for our distribution network and support the Penguin Pottery brand value.
• Exclusive marketplace protection (only Penguin Pottery can sell on Amazon, Michaels, etc, and we do so at MSRP)
• We invest in promoting our brand through social media and online advertising.
• Frequent new product launches to keep your offerings fresh. 

1. Discounted Product Prices

• Wholesalers / Distributors: MSRP prices and bulk discounted pricing designed to give you a healthy margin.
• Milestone Rewards: Based on your spend tier, unlock bonus items and rebates.

2. Community & Best-Practices Sharing

• Quarterly Partner Roundtables (Zoom-based). 
• Private Slack Group: We invite partners to a shared space where they can ask questions, share photos, and brainstorm with each other.

3. Product & Operational Support

• First Access to New Products: Partners are first to try new glaze kits, formulas, or tools. We send you samples ahead of general release.
• Technical Support: Access to a Penguin Pottery expert for troubleshooting or technical questions.

4. Recognition & Incentives

• Annual Penguin Partner Awards: We recognize top partners in categories like “Most Creative Workshop” or “Best School Outreach.”
• Exclusive Swag or Tools: We send occasional branded gifts, limited edition tools and other special gear.