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Wholesale Pricing & MSRP Policy

Distribution Partner Program

Last updated: May 2026  ·  Version 2026-05

Contact: sales@penguinpottery.com ·  +1.603.200.3042

1. Introduction

Penguin Pottery LLC values our partnerships with authorized distributors who share our commitment to quality, craftsmanship, and customer satisfaction. This document outlines our pricing structure, suggested retail pricing, and brand guidelines designed to maintain the premium boutique brand position of Penguin Pottery products in the marketplace.

We recognize that our success is directly tied to the success of our distribution partners. These guidelines are designed to support your business while protecting the Penguin Pottery brand value that benefits our entire network.

2. Manufacturer's Suggested Retail Price (MSRP) Policy

  • Penguin Pottery does not require wholesalers to adhere to a specific resale price, but we encourage maintaining competitive pricing to preserve our brand's value.
  • We recommend that all partners sell our products at or near the MSRP listed in our product catalog.
  • Wholesale partners are free to set their own resale prices but should consider the MSRP as a guideline to maintain brand positioning and perceived value.
  • Penguin Pottery reserves the right to adjust MSRPs periodically, providing reasonable notice to distributors as part of our ongoing pricing updates.

The MSRP represents our recommendation for retail pricing based on:

  • The premium quality and craftsmanship of our products.
  • Current market conditions.
  • Competitive landscape analysis.
  • Consumer value perception.

While distributors retain the freedom to determine their own retail and advertised prices, we strongly believe that adherence to our MSRP guidelines provides the following benefits:

  • Maintains our premium boutique brand positioning.
  • Ensures adequate margins for all channel partners.
  • Supports proper customer service and product representation.
  • Prevents market confusion and potential devaluation of our brand.
  • Creates sustainable business opportunities for all partners.

3. Pricing Transparency & Brand Integrity

To ensure brand consistency and consumer confidence, we ask wholesale partners to:

  • Clearly display accurate product descriptions and MSRPs on their websites and in promotional materials.
  • Present our products in a manner consistent with their premium quality.
  • Utilize official product descriptions and images.
  • Train staff on the unique features and benefits of our products.
  • Provide appropriate customer service for our products.
  • Avoid deep discounting that could devalue Penguin Pottery products in the marketplace.
  • Not position our products as "clearance" or "discount items" unless previously discussed with Penguin Pottery.

To support our shared success:

  • We provide high-quality marketing materials for your use.
  • We offer product training for your sales team.
  • We maintain a consumer website that directs customers to authorized retailers.
  • We implement marketing campaigns that build brand awareness and drive consumer demand.

4. Promotional Pricing & Cooperative Opportunities

Penguin Pottery may occasionally offer special promotional opportunities, including:

  • Seasonal discounts.
  • Limited-time offers.
  • Bundle promotions.
  • Exclusive product offerings.

Wholesale partners may run promotions, but significant deviations from MSRP should be discussed with Penguin Pottery. Penguin Pottery reserves the right to limit participation in promotional programs for distributors engaging in excessive discounting.

5. Policy Enforcement & Compliance

  • Penguin Pottery will monitor market pricing to ensure that wholesale partners are upholding fair business practices.
  • While wholesale partners are free to set their own retail prices, Penguin Pottery may decline to renew contracts with distributors who:
    • Consistently price products below a sustainable level.
    • Engage in misleading discounting tactics that harm brand integrity.

Penguin Pottery maintains full compliance with antitrust laws and does not engage in discussions or negotiations regarding pricing agreements between competitors or distributors. Our focus remains on fostering a fair and competitive marketplace for all partners.

5.1 Review Process

Penguin Pottery conducts periodic reviews of distributor partnerships to ensure alignment with our brand strategy and mutual business success.

  • Ensure mutual benefit.
  • Address any concerns.
  • Identify growth opportunities.
  • Update program benefits.

5.2 Communication

We maintain open channels of communication to support our partnerships:

  • Regular product and pricing updates.
  • Advance notice of significant changes.
  • Opportunity for feedback and discussion.
  • Dedicated support contacts.

6. Agreement & Acknowledgment

Penguin Pottery believes in transparent, fair, and mutually beneficial partnerships. While we provide these guidelines to support our shared success, we recognize that each distributor must make independent business decisions. We reserve the right to modify our distributor program, wholesale pricing, and MSRP guidelines as market conditions warrant.

By acknowledging this policy during the application process, the Distribution Partner acknowledges their understanding of Penguin Pottery's pricing policy and agrees to uphold the brand's integrity while maintaining fair and sustainable pricing.

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